Marketing Strategies

We plan to promote this office through several strategies--

• Gamification, 
• Push and pull strategies 
• Guerilla marketing

GAMIFICATION
Our idea is to promote a healthy lifestyle among employees by rewarding  free parking fees whenever they achieve a certain “walking count” points in a week, this will be done by using the staircase to reach their respective floor. Before they begin using the stairs, they will scan their tag to start the “walking counts” and as they reach their respective floors, they will have to scan their their tag again and that will end the “walking counts”. Thus, workers will be rewarded if they achieve the targeted “walking points”, as the reward their parking ticket will not be charged for the whole week. Meaning to say they don’t need to pay for their parking ticket for the whole week, this will encourage the workers to walk more in order to save more. Indirectly this promotes healthy lifestyle among the workers.

PUSH AND PULL STRATEGY
This strategy will come into play by placing a showroom to showcase the interior and exterior design of the office  and at the same time advertise the unique features of this office through social networking, advertisements (pop-ups) and so forth.

GUERILLA MARKETING
Where the outer part of the building will feature 3-dimension of the interior design in the building to attract potential customer. We also plan about making the middle outer part of the building as a big aquarium (big tank) filled with corals and unique sea creatures. This will definitely be a major attract to the people who pass by, an icon on its own, the one and only aquarium building in Malaysia.

This shows the exterior structure of the office building where a big aquarium
 in the middle outer part of the building will be designed, as part of our Guerilla marketing tactic.